Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Audrey Steele; Devra Jacobs; Caleb Siefert; Randall Rule; Brian Levine ...
| Year of publication: |
2013
|
|---|---|
| Authors: | Steele, Audrey ; Jacobs, Devra ; Siefert, Caleb ; Rule, Randall ; Levine, Brian |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 4, p. 417-430
|
| Subject: | Fernsehwerbung | Television advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Synergie | Synergy | Emotion | Neurowissenschaften | Neuroscience |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010245518