Leveraging the co-evolution of offline and online video games : an empirical study
Year of publication: |
February 2017
|
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Authors: | Ozuem, Wilson ; Borrelli, Michael ; Lancaster, Geoffrey |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 25.2017, 1, p. 75-97
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Subject: | Video games | consumer attitudes | on- and offline motivation | retailers | transaction | Computerspiel | Video game | Motivation | Verbrauchereinstellung | Consumer attitudes |
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