Leveraging the interplay of Internet of Things (IoT) capabilities for achieving customer satisfaction in a B2B2C context : an integrative perspective
Pushpendu Chand and Pradeep Kumar Tarei
| Year of publication: |
2024
|
|---|---|
| Authors: | Chand, Pushpendu ; Tarei, Pradeep Kumar |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 11, p. 2325-2346
|
| Subject: | Business-to-business-to-customer(B2B2C) | Customer satisfaction | Dynamic capability theory | Dynamic capability view | Internet of things | Internet of things (IoT) | IoT capabilities | Resource-based view | Internet der Dinge | Dynamische Kompetenzen | Dynamic capabilities | Kundenzufriedenheit | Ressourcenorientierter Ansatz | Capability-Ansatz | Capability approach | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-06-2023-0314 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095335