Leveraging value creation to drive the growth of B2B platforms

Edward G. Anderson, Jose Lopez, Geoffrey G. Parker

Year of publication:	2022
Authors:	Anderson, Edward G. <Jr.> ; Lopez, Jose ; Parker, Geoffrey
Published in:	Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 12, p. 4501-4514
Subject:	business to business \| business to consumer \| launch \| platforms \| scale \| two-sided markets \| value creation \| Betriebliche Wertschöpfung \| Value creation \| B-to-B-Marketing \| Business-to-business marketing \| Netzwerkökonomik \| Network economics \| Digitale Plattform \| Digital platform \| Lieferantenmanagement \| Supplier relationship management \| Geschäftsmodell \| Business model \| Electronic Commerce \| E-commerce \| Unternehmenswachstum \| Firm growth