Limitless personalisation : the role of Big Data in unveiling service opportunities

Tommaso Buganza, Daniel Trabucchi and Elena Pellizzoni

Year of publication:	2020
Authors:	Buganza, Tommaso ; Trabucchi, Daniel ; Pellizzoni, Elena
Subject:	Big Data \| Digital services \| literature review \| mobile apps \| Big data \| Mobile Anwendung \| Mobile application \| Digitalisierung \| Digitization \| Data Mining \| Data mining \| Dienstleistungssektor \| Service industry \| Datenschutz \| Data protection \| Mobilkommunikation \| Mobile communications

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