Limits to the diffusion of innovation : a literature review and integrative model
Jason MacVaugh; Francesco Schiavone
| Year of publication: |
2010
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|---|---|
| Authors: | MacVaugh, Jason ; Schiavone, Francesco |
| Published in: |
European journal of innovation management : EJIM. - Bingley : Emerald, ISSN 1460-1060, ZDB-ID 1465304-7. - Vol. 13.2010, 2, p. 197-221
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| Subject: | Innovationsdiffusion | Innovation diffusion | Innovation | Marketingtheorie | Marketing theory | Technologiewahl | Technology choice | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003976949