Linear and nonlinear relationships : a hybrid SEM-neural network approach to verify the links of online experience with luxury hotel branding

Menglong Xia and Yang Zhang

Year of publication:	2022
Authors:	Xia, Menglong ; Zhang, Yang
Published in:	Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 5.2022, 5, p. 1062-1079
Subject:	Brand image \| Mobile hotel branding \| Online experience \| SEM-ANN analysis \| SOR framework \| Hotellerie \| Hotel industry \| Markenimage \| Markenführung \| Brand management \| Experiment \| Luxusgüter \| Luxury goods \| Social Web \| Social web \| Konsumentenverhalten \| Consumer behaviour

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