Linear processing in a semantic network : an alternative view of consumer product evaluation
Klaus G. Grunert
| Year of publication: |
1982
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|---|---|
| Authors: | Grunert, Klaus G. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 10.1982, 1, p. 31-42
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| Subject: | Entscheidung | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002539578