Link loyalty in social networks: an econometric analysis of marketing channel networks in India
T. Lakshmanasamy and C. Anil
| Year of publication: |
2012
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|---|---|
| Authors: | Lakshmanasamy, T. ; Anil, C. |
| Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 4.2012, 5, p. 501-513
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| Subject: | Soziales Netzwerk | Social network | Indien | India | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Netzwerk | Network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009687382