Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty : the moderating role of issue involvement

Adnan Zogaj, Dieter K. Tscheulin, Jörg Lindenmeier, Stephan Olk

Year of publication:	2021
Authors:	Zogaj, Adnan ; Tscheulin, Dieter K. ; Lindenmeier, Jörg ; Olk, Stephan
Published in:	Journal of business economics : JBE. - Berlin : Springer, ISSN 1861-8928, ZDB-ID 2059561-X. - Vol. 91.2021, 3, p. 379-400
Subject:	Actual self-congruence \| Ideal self-congruence \| Functional congruence \| Donor loyalty \| Issue involvement \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Kundenzufriedenheit \| Customer satisfaction \| Persönlichkeitspsychologie \| Personality psychology \| Selbstevaluation \| Self-assessment

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