Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy

Jooyoung Kim, Kyu Hyung Lee, Jaemin Kim

Year of publication:	2023
Authors:	Kim, Jooyoung ; Lee, Kyu Hyung ; Kim, Jaemin
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-11
Subject:	Blockchain \| Decentralized advertising \| Data transparency \| Ad fraud \| Ad privacy \| Datensicherheit \| Data security \| Online-Marketing \| Internet marketing \| Datenschutz \| Data protection \| Werbung \| Advertising \| Digitalisierung \| Digitization \| Vertrauen \| Confidence \| Werbewirkung \| Advertising effects \| Mobile Marketing \| Mobile marketing

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