Linking celebrity endorsement and luxury brand purchase intentions through signaling theory: A serial-mediation model involving psychological ownership, brand trust and brand attitude
Year of publication: |
2021
|
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Authors: | Zaman, Umer |
Published in: |
Pakistan Journal of Commerce and Social Sciences (PJCSS). - Lahore : Johar Education Society, Pakistan (JESPK), ISSN 2309-8619. - Vol. 15.2021, 3, p. 586-613
|
Publisher: |
Lahore : Johar Education Society, Pakistan (JESPK) |
Subject: | celebrity endorsement | psychological ownership | brand trust | brand attitude | signaling theory | luxury brand purchase intentions | Pakistan |
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