Linking information motivation to attitudes towards web advertising
Ali Bassam Mahmoud
| Year of publication: |
2014
|
|---|---|
| Authors: | Mahmoud, Ali Bassam |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 5.2014, 3, p. 396-413
|
| Subject: | Attitudes | Consumer behavior | Syria | Beliefs | Internet usage | Information motivation | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Internet | Motivation | Informationsverhalten | Information behaviour | Syrien | Werbewirkung | Advertising effects | Internetnutzung | Meinung | Opinion | Mediennutzung | Media usage | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010458281