Linking marketing actions to value creation and firm value : insights from accounting research ; comment
Michael D. Kimbrough and Leigh McAlister
| Year of publication: |
2009
|
|---|---|
| Authors: | Kimbrough, Michael D. ; McAlister, Leigh |
| Other Persons: | Srinivasan, Shuba (contributor) ; Hanssens, Dominique M. (reviewed) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 3, p. 313-319
|
| Subject: | Marketingmanagement | Marketing management | Geschäftswert | Goodwill |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003867368