Linking multi-category purchases to latent activities of shoppers : analysing market baskets by topic models
von Harald Hruschka
| Year of publication: |
2014
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| Authors: | Hruschka, Harald |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 36.2014, 4, p. 267-273
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| Subject: | multi-category buying behaviour | market basket analysis | topic models | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Kaufmotiv | Consumer motivation | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010438083