Linking multiple layers of innovation-oriented corporate culture, product program innovativeness, and business performance : a contingency approach
Year of publication: |
2013
|
---|---|
Authors: | Stock-Homburg, Ruth ; Six, Björn ; Zacharias, Nicolas A. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 3, p. 283-299
|
Subject: | Innovation | Unternehmenskultur | Corporate culture | Fertigungsprogramm | Master production schedule | Unternehmenserfolg | Firm performance | Kontingenztheorie | Contingency theory | USA | United States |
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