Linking Psychological Attributes, Gratifications and Social Networking Site Use to Social Capital of the Net Generation in China

How narcissism, communication anxiety, and gratifications impact SNS use and social capital was examined through a survey of Net-geners in China (N=568). Firstly, factor analysis identified four gratifications-sought from SNS: self-presentation, peer pressure, social network maintenance, and information seeking. Then regression analyses showed that narcissism significantly predicted all gratifications and intensity of SNS use, while communication anxiety only related to peer pressure and information seeking motivations. Narcissism, network maintenance motive, and intensity of SNS use were positively related to social capital, whereas communication anxiety and peer pressure motivation negatively predicted social capital. Theoretical implications and suggestions for future research are discussed.