Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Year of publication: |
2020
|
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Authors: | Jiménez-Barreto, Jano ; Rubio Benito, Natalia ; Campo, Sara ; Molinillo, Sebastián |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 79.2020, p. 1-15
|
Subject: | Brand experience | Destination brand | Destination credibility | Destination social media | Destination website | Markenführung | Brand management | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing | Urlaubsverhalten | Holiday behaviour | Markenimage | Brand image | Website | Social Web | Social web | Glaubwürdigkeit | Credibility |
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