Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jano Jiménez-Barreto, Natalia Rubio, Sara Campo, Sebastián Molinillo
| Year of publication: |
2020
|
|---|---|
| Authors: | Jiménez-Barreto, Jano ; Rubio Benito, Natalia ; Campo, Sara ; Molinillo, Sebastián |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 79.2020, p. 1-15
|
| Subject: | Brand experience | Destination brand | Destination credibility | Destination social media | Destination website | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Online-Marketing | Internet marketing | Website | Markenimage | Brand image | Glaubwürdigkeit | Credibility | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2020.104101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237277