Linking Web‐based segmentation to pricing tactics

While numerous firms have successfully segmented customers using various segment‐based pricing models and tactics, the advent of the Internet has introduced a new element of opportunity with respect to such pricing. This paper identifies the various areas of opportunity for segmenting World Wide Web consumers. Several known pricing tactics are assessed for their application to the World Wide Web consumer markets.

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Year of publication:	2002
Authors:	Iyer, Gopalkrishnan R. ; Miyazaki, Anthony D. ; Grewal, Dhruv ; Giordano, Maria
Published in:	Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 11.2002, 5, p. 288-302
Publisher:	MCB UP Ltd
Subject:	Internet \| Pricing \| Market segmentation

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/10610420210442175 [DOI]
Source:	Other ZBW resources

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