Listen as much as you want : the antecedents of the engagement of podcast consumers
Year of publication: |
2023
|
---|---|
Authors: | Rohden, Simoni F. ; Tassinari, Gabriel ; Netto, Carla Freitas |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 18.2023, 1, p. 82-97
|
Subject: | podcasts | engagement | gratitude | brand-self connection | consumers |
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