Literal versus extended symbolic messages and advertising effectiveness: The moderating role of need for cognition
Year of publication: |
2006
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Authors: | Brennan, Ian ; Bahn, Kenneth D. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 23.2006, 4, p. 273-296
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Saved in:
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