Live Campaigns : Event-Kampagnen als Konzept einer wirkungsvollen Marketing-Kommunikation
Colja M. Dams, Stefan Luppold
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Dams, Colja M. ; Luppold, Stefan |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Event-Marketing | Event marketing | Öffentlichkeitsarbeit | Public relations | Werbeplanung | Advertising planning | Social Web | Social web |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | XII, 43 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-658-24434-8 ; 978-3-658-24434-7 ; 978-3-658-24435-4 |
| Other identifiers: | 10.1007/978-3-658-24435-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011949940