"Live in the present" or "focus on the future" : the effects of ambidextrous marketing capabilities on entrepreneurial performance

Wei Li, Hewen Ming, and Jianmin Song

Year of publication:	2024
Authors:	Wei, Li ; Ming, Hewen ; Song, Jianmin
Subject:	Ambidextrous marketing capabilities \| Competitive intensity \| Entrepreneurial orientation \| Entrepreneurial performance \| New ventures \| Entrepreneurship \| Entrepreneurship approach \| Unternehmensgründung \| Business start-up \| Unternehmenserfolg \| Firm performance \| Organisationale Ambidextrie \| Ambidextrous organization \| Marketing \| Marketingmanagement \| Marketing management \| Ressourcenorientierter Ansatz \| Resource-based view \| Wettbewerbsvorteil \| Competitive advantage

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/EJIM-04-2022-0187 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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