"Live in the present" or "focus on the future" : the effects of ambidextrous marketing capabilities on entrepreneurial performance
Wei Li, Hewen Ming, and Jianmin Song
| Year of publication: |
2024
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|---|---|
| Authors: | Wei, Li ; Ming, Hewen ; Song, Jianmin |
| Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 27.2024, 4, p. 1362-1380
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| Subject: | Ambidextrous marketing capabilities | Competitive intensity | Entrepreneurial orientation | Entrepreneurial performance | New ventures | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Unternehmenserfolg | Firm performance | Organisationale Ambidextrie | Ambidextrous organization | Marketing | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJIM-04-2022-0187 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015324836