Live streaming and livelihoods : decoding the creator Economy's influence on consumer attitude and digital behavior
Jianmin Sun, Muddassar Sarfraz, Larisa Ivascu, Heesup Han, Ilknur Ozturk
| Year of publication: |
2024
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|---|---|
| Authors: | Sun, Jiamin ; Sarfraz, Muddassar ; Ivascu, Larisa ; Han, Heesup ; Ozturk, Ilknur |
| Subject: | Consumer attitude | Consumer behaviors | Digitalization | Live stream strategies | Self-brand congruity | Social media | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Digitalisierung | Digitization | Online-Marketing | Internet marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103753 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015085038