Lobbying as a potent political marketing tool for product diversification : an examination of firm-government interaction
Year of publication: |
2023
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Authors: | Anderson, Jeffrey E. ; Lee, Ruby ; Tofighi, Maryam ; Anderson, Sidney T. |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 1, p. 235-253
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Subject: | government agencies | government regulation | lobbying | Political marketing | product diversification | resource-based view | Interessenpolitik | Lobbying | Diversifikation | Diversification | Ressourcenorientierter Ansatz | Resource-based view | Regulierung | Regulation | Politik | Politics |
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