Local consumers' purchase intention toward Ghanaian chocolate brand
Year of publication: |
2018
|
---|---|
Authors: | Ahenkora, Kwaku ; Adarkwa, Fosu |
Published in: |
Expert journal of business and management. - Sibiu : Sprint Investify, ISSN 2344-6781, ZDB-ID 2758881-6. - Vol. 6.2018, 2, p. 101-109
|
Subject: | theory of planned behaviour | purchase intentions | Ghana chocolates | market-oriented strategy | chocolate consumption | Golden Tree chocolate | Ghana | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes |
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