Logistic regression : an advancement of predicting consumer purchase propensity
Ruth M. W. Yeung; Wallace M. S. Yee
| Year of publication: |
2011
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|---|---|
| Authors: | Yeung, Ruth M. W. ; Yee, Wallace M. S. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 11.2011, 1, p. 71-81
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853191