Logistics-Production, Logistics-Marketing and External Integration : Their Impact on Performance

Highly competitive environments are leading companies to implement Supply Chain Management (SCM) to improve performance and gain a competitive advantage. SCM involves integration, coordination and collaboration across organisations and throughout the supply chain. It means that SCM requires internal (intraorganisational) and external (interorganisational) integration. This paper examines the Logistics-Production and Logistics-Marketing interfaces and their relation with the external integration process. The study also investigates the causal impact of these internal and external relationships on the company's logistical service performance. To analyse this, an empirical study was conducted in the Spanish Fast Moving Consumer Goods (FMCG) sector