Long tail vs. blockbusters : a data-driven approach
C. Ranjani and Anita Kumar
| Year of publication: |
2017
|
|---|---|
| Authors: | Ranjani, C. ; Kumar, Anita |
| Published in: |
International journal of business and systems research. - Genève : Inderscience Enterprises, ISSN 1751-200X, ZDB-ID 2422801-1. - Vol. 11.2017, 1/2, p. 118-138
|
| Subject: | blockbusters | long tail | business analytics | decision-making | Indian SME businesses | KMU | SME | Indien | India | Nischenstrategie | Niche marketing strategy | Unternehmensanalyse | Business analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849821