Long-term view of the diffusion of durables : a study of the role of price and adoption influence processes via tests of nested models
Wagner A. Kamakura ; Siva K. Balasubramanian
| Year of publication: |
1988
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|---|---|
| Authors: | Kamakura, Wagner A. |
| Other Persons: | Balasubramanian, Siva Kumar (contributor) |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 5.1988, 1, p. 1-13
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| Subject: | Marktforschung | Market research | Konsumgüter | Consumer goods |