A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Year of publication: |
2019
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---|---|
Authors: | Barrio-García, Salvador del ; Kamakura, Wagner A. ; Luque Martínez, Teodoro |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 45.2019, p. 1-15
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Subject: | Advertising | Media budget | Media choices | Internet | Economic recession | Mediensektor | Media industries | Konjunktur | Business cycle | Werbung | Kommunikationsmedien | Communication media | Werbeträger | Advertising media |
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