Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution
| Year of publication: |
2013
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|---|---|
| Authors: | Ferraro, Rosellina ; Kirmani, Amna ; Matherly, Ted |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 50.2013, 4, p. 477-488
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