Looking for information versus looking for interactivity : a comparative analysis of consumers' motives for using websites and weblogs
Dorothea Schaffner; Nadine Stutz
| Year of publication: |
2011
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|---|---|
| Authors: | Schaffner, Dorothea ; Stutz, Nadine |
| Published in: |
Enhancing knowledge development in marketing ; Vol. 21. - Red Hook, NY : Curran Associates, ISBN 978-1-61782-253-7. - 2011, p. 121-126
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| Subject: | Konsumentenverhalten | Consumer behaviour | Website |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010191073