Looking for Loss Aversion in Scanner Panel Data: The Confounding Effect of Price Response Heterogeneity - "It might be a kink, but it's not what you think."
| Year of publication: |
2000
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|---|---|
| Authors: | Bell, David R. ; Lattin, James M. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 19.2000, 2, p. 185-200
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