Looking innovative : exploring the role of impression management in high-tech product adoption and use
Stacy Wood and Steve Hoeffler
| Year of publication: |
2013
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|---|---|
| Authors: | Wood, Stacy ; Hoeffler, Steve |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 6, p. 1254-1270
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| Subject: | Persönlichkeitspsychologie | Personality psychology | Reputation | Markenimage | Brand image | Hochtechnologie | High technology | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010210846