Low-income consumers as a source of innovation : insights from idea competitions in Brazilian low-income communities
Aline Krämer
| Year of publication: |
2015
|
|---|---|
| Authors: | Krämer, Aline |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Niedrigeinkommen | Low income | Open Innovation | Open innovation | Kundenintegration | Customer integration | Kreativitätstechnik | Creativity technique | Lead-Markt | Lead market | Brasilien | Brazil | Entwicklungsländer | Developing countries | Bevölkerungsgruppe | Einbindung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
Erscheint auch als (Online-Ausgabe):
Krämer, Aline *1967-*. Low-Income Consumers as a Source of Innovation. - Wiesbaden : Springer Fachmedien Wiesbaden, 2015. - Online-Ressource (XXII, 364 p. 65 illus, online resource)
Persistent link: https://www.econbiz.de/10010493593