Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks
Andrew T. Stephen, Peter Pal Zubcsek, and Jacob Goldenberg
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Stephen, Andrew T. ; Zubcsek, Peter Pal ; Goldenberg, Jacob |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 2, p. 263-279
|
| Subject: | social networks | ideation | product development | network experiments | crowdsourcing | Soziales Netzwerk | Social network | Unternehmensnetzwerk | Business network | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Crowdsourcing | Innovation | Kundenintegration | Customer integration | Kreativität | Creativity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.13.0127 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011485347