Loyal customer bases as innovation disincentives for duopolistic firms using strategic signaling and Bayesian analysis
Year of publication: |
September 2016
|
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Authors: | Tavana, Madjid ; Di Caprio, Debora ; Santos Arteaga, Francisco Javier |
Published in: |
Annals of operations research ; volume 244, number 2 (September 2016). - New York, NY : Springer. - 2016, p. 647-676
|
Subject: | Theorie | Theory | Duopol | Duopoly | Innovation | Bayes-Statistik | Bayesian inference | Signalling | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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