Loyalty behaviours and segmentation of performing arts audiences : the case of Théâtre de l'Athénée in Paris
Year of publication: |
2011
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Authors: | Guillon, Olivia |
Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 14.2011/12, 1, p. 32-44
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Subject: | Kulturmanagement | Cultural management | Kunst | Arts | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Theater | Theatre | Frankreich | France |
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