Loyalty intentions : does the effect of commitment, credibility and awareness vary across consumers with low and high involvement?
Veeva Mathew and Rofin Thirunelvelikaran Mohammed Ali; Sam Thomas
| Year of publication: |
2014
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|---|---|
| Authors: | Mathew, Veeva ; Ali, Rofin Thirunelvelikaran Mohammed ; Thomas, Sam |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 6.2014, 3, p. 213-230
|
| Subject: | Brand awareness | Brand commitment | Brand credibility | Product involvement | Loyalty intention | Structural equations modelling (SEM) | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Glaubwürdigkeit | Credibility | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010492688