Loyalty marketing for the internet age : how to identify, attract, serve and retain customers in an E-commerce environment
Kathleen Sindell
| Year of publication: |
2001
|
|---|---|
| Authors: | Sindell, Kathleen |
| Publisher: |
Chicago, Ill. : Dearborn Trade |
| Subject: | Customer relations | Customer loyalty | Electronic Commerce | Kundenmanagement | Beziehungsmanagement | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 345 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7931-4033-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004731949