Loyalty program structure and consumers' perceptions of status: Feeling special in a grocery store?
| Year of publication: |
2013
|
|---|---|
| Authors: | Arbore, Alessandro ; Estes, Zachary |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 20.2013, 5, p. 439-444
|