Lufthansa : how to react to threats by new competitors
Year of publication: |
2008
|
---|---|
Authors: | Moeller, Michael ; Blanken, Frank |
Published in: |
Strategic innovation : building new growth businesses. - Wien : Goldegg, ISBN 3-901880-19-4. - 2008, p. 48-61
|
Subject: | Deutsche Lufthansa <Köln> | Innovationsmanagement | Innovation management | Wettbewerbsstrategie | Competitive strategy | Geschäftsmodell | Business model | Fluggesellschaft | Airline | Deutschland | Germany |
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