Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Year of publication: |
2024
|
---|---|
Authors: | Ma, Marco Haozhe ; Coelho, Arnaldo |
Subject: | brand image | conspicuous consumption | life satisfaction | Luxury consumption tendency | social influence | urge to buy | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenimage | Brand image | China | Zufriedenheit | Satisfaction | Privater Konsum | Private consumption | Portugal | Nachfrageinterdependenz | Interdependent preferences | Vergleich | Comparison | Konsum | Consumption |
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