Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior : a comparison study of China and the US
Zi Wang and Ruizhi Yuan, Martin J. Liu and Jun Luo
| Year of publication: |
2022
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|---|---|
| Authors: | Wang, Zi ; Yuan, Ruizhi ; Liu, Martin J. ; Luo, Jun |
| Subject: | Cross-culture | Luxury symbolism | Self-affirmation | Self-construal | Theory of self-congruity | China | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Persönlichkeitspsychologie | Personality psychology | Vergleich | Comparison |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-02-2021-0090 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396168