M-commerce in the US and China retail industry : business models, critical success factors (CSFs), and case studies
Year of publication: |
2008
|
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Authors: | Zhang, Jinglong ; Quan, Jing ; Frost, Raymond D. ; McGann, Sean T. ; Ehlers, Michelle |
Published in: |
Global mobile commerce : strategies, implementation, and case studies. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-59904-558-0. - 2008, p. 318-344
|
Subject: | Einzelhandel | Retail trade | Mobile Business | Mobile business | Geschäftsmodell | Business model | Erfolgsfaktor | Success factor | Vergleich | Comparison | USA | United States | China |
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