MABS: Spreadsheet-based decision support for precision marketing
| Year of publication: |
2006
|
|---|---|
| Authors: | De Reyck, Bert ; Degraeve, Zeger |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 171.2006, 3, p. 935-950
|
| Publisher: |
Elsevier |