Machine learning and artificial intelligence use in marketing : a general taxonomy
Andrea De Mauro, Andrea Sestino, Andrea Bacconi
| Year of publication: |
2022
|
|---|---|
| Authors: | De Mauro, Andrea ; Sestino, Andrea ; Bacconi, Andrea |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2022.2022, 4, p. 439-457
|
| Subject: | Analytics | Artificial intelligence | Big Data | Machine learning | Marketing | Marketing analytics | Künstliche Intelligenz | Big data |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-022-00057-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013486217