Macro-entrepreneurship and sustainable development: the need for innovative solutions for promoting win-win interactions

This article restates and enhances the methodology described by Yu et al. in this journal (3:291–309, 2000) by projecting its implications in light of recent interdisciplinary research, suggesting several new directions of inquiry. The difference between a static neoclassical approach and a dynamic multidimensional approach, stated in terms of macro-entrepreneurship setting the stage for macro-sustainability, is further highlighted. Existing case studies can be reinterpreted by this new approach. Copyright Springer Japan 2009